In a competitive cycling market, Boyd Cycling sought to increase their revenue through strategic digital marketing efforts. Dustin, a seasoned growth marketer in the cycling space, was brought on board to execute targeted campaigns focusing on conversion optimization via Facebook and Instagram (Meta Ads).
Objectives
- Increase overall revenue
- Optimize return on ad spend (ROAS)
- Enhance digital presence and customer engagement
Strategy
Dustin implemented a comprehensive digital ecosystem, leveraging the powerful advertising platforms of Facebook and Instagram. The strategy included:
Audience Targeting: Identified and targeted high-potential customer segments based on demographic, behavioral, and interest data.
Creative Design: Developed engaging and visually appealing ad creatives that resonated with the target audience.
Conversion Tracking: Set up precise conversion tracking to measure the effectiveness of ads and optimize for higher performance.
A/B Testing: Conducted A/B tests on different ad variants to determine the most effective messaging and visuals.
Budget Allocation: Strategically allocated budget to maximize ROAS, ensuring that the highest-performing ads received the most investment.
Results
Revenue Increase: Achieved a 25% increase in revenue within 4 months.
High ROAS: The campaigns generated a significant return on ad spend, showcasing the effectiveness of the targeted approach.
Enhanced Digital Footprint: Boosted Boyd Cycling’s online presence, leading to improved customer engagement and brand loyalty.
“Within the first 4 months we have been so impressed with Dustin's thoughtful and unique approach to our overall marketing needs. They have many years in the cycling industry as well as a technical background to be able to provide concrete understanding of what works to push our brand forward. We have experienced a 25% growth increase over last year so far.”
— Boyd Cycling
