LIVSN Designs

I built a comprehensive growth marketing ecosystem aimed at increasing Direct-to-Consumer (DTC) revenue, enhancing customer engagement, and optimizing lead generation.

Challenges

LIVSN, an outdoor apparel company, sought to bolster its DTC channel and elevate its overall revenue. The company faced challenges in creating a cohesive and effective growth marketing strategy that integrated digital advertising, email campaigns, SMS campaigns, retargeting, and customer feedback mechanisms.

Strategy

To address LIVSN’s challenges and meet its objectives, a full-fledged growth marketing ecosystem was developed and implemented. This comprehensive strategy included:

Digital Advertising: Leveraging platforms such as Facebook, Instagram, and Google to drive targeted traffic to the LIVSN website and product pages.

Email Campaigns: Creating segmented email campaigns tailored to      different customer groups to enhance engagement and conversion rates.

SMS Campaigns: Utilizing SMS marketing to reach customers directly on      their mobile devices, promoting new products, special offers, and      personalized content. ‍

Retargeting: Implementing retargeting ads to re-engage visitors who had previously interacted with the LIVSN website but had not yet converted.

Customer Surveys: Conducting surveys to gather valuable feedback and      insights, allowing for continuous improvement in products and marketing      strategies.

Lead Generation: Developing a robust lead generation strategy to attract      and nurture top-of-funnel prospects, ensuring a steady flow of potential      customers into the marketing funnel.

Results

The growth marketing ecosystem delivered remarkable results for LIVSN:

Revenue Growth: Increased DTC channel revenue by 91% in the first year. Achieved a 32% revenue increase in the second year, building on the initial success.

SMS Campaign Success: Generated over $115k in SMS campaign revenue within the first year. Earned $90k from SMS automation flows, showcasing the effectiveness of automated SMS marketing.

Enhanced Customer Engagement: Improved customer retention and repeat purchase rates through personalized email and SMS campaigns. Gained valuable customer insights through surveys, enabling continuous         improvement.