TIME Bicycles aimed to expand their direct-to-consumer (DTC) channel and significantly increase revenue. TIME leveraged Dustin's extensive experience in digital marketing, was tasked with creating a comprehensive digital ecosystem to achieve this ambitious goal.
Objectives
- Substantially grow the DTC channel
- Implement an integrated digital marketing strategy
- Increase overall revenue
Strategy
Dustin developed and executed a robust digital ecosystem that included the following key components:
1. Email Campaign Automation: Established automated email marketing workflows to nurture leads, engage customers, and drive repeat purchases.
2. Lead Generation: Implemented effective lead generation tactics to capture and convert potential customers.
3. Conversion Ads: Ran targeted conversion campaigns on Facebook and Instagram to drive traffic and sales.
Results
DTC Channel Growth: Achieved a remarkable 420% increase in the DTC channel over the previous year.
Enhanced Marketing Efficiency: The integrated digital ecosystem streamlined marketing efforts and maximized ROI.
Revenue Boost: The strategic approach led to substantial revenue growth, with email marketing contributing to 50% of total monthly revenue.
