I'm a multidisciplinary designer + marketer focused on design for growth. I'm driven by a deep level of empathy for the businesses that I work with and their customers, passion for the quality of my craft, the drive for knowledge, improving my skills and persistent curiosity.
I specialize in user experience, user interface design, analytics, e-commerce, customer acquisition, growth & data-focused design. I have a passion for the outdoors, mountain biking, gravel cycling, road cycling.
Mentor
ARK Challenge
Mentor
Startup Weekend
Organizer
1 Million Cups - Little Rock, AR
Studio Art / Computer Science
Servant Leader
Autodidactic Learner
Shared Patent Holder
Web3/Crypto Enthusiast
Chief Marketing and Technology Officer
LIVSN Designs
I live at the intersection of marketing, analytics, design, digital development, and product development. I focus on customer acquisition, activation, and retention.My responsibilities include:
- Design and execute strategies to increase and optimize revenue and user growth for its products, this includes working at the awareness, acquisition, and activation stages as well as building out marketing and product features to drive user retention and referrals.
- Combining my skills in digital marketing, analytics, and product management to find and implement creative, unconventional, and cost-efficient channels to build a customer base and grow the business
- Create and execute marketing strategies which will include combining organic marketing such as SEO with paid performance marketing through paid search/Google Ads, paid social (Facebook, LinkedIn, Instagram), affiliate channels, and programmatic display.
- Experiment and identifying channels to test, running tests, perform customer/audience segmentation analysis, develop social media presence and find ways to optimize these channels.
- Understand social media and marketing channels as well as customer behavior
- Work closely with the CEO, product, and sales teams to build growth loops to shape the product to self-grow
- Experiment and iterate ideas to find effective ways to reach potential and existing customers.
User Experience & Growth Focused Designer
Freelance
As a freelancer, I help solve problems and accomplish company and organization goals by using the internet. I focus on growing direct to consumer + retail businesses through digital.
I help businesses leverage design to create usable and valuable customer experiences. I am extremely passionate about Usability, User Experience, User Interface Design, eCommerce and Conversion Rate Optimization.
Director of E-Commerce
Allied Cycle Works
My role is a blend of the following:
- E-Commerce
- Marketing
- Technology
- Brand Development
I use strategy, technology, marketing and analytical expertise to help HIA Velo exploit and leverage the vast amounts of customer and market data from sources as diverse as competitive intelligence, web analytics, customer databases, marketing campaigns and trending social media discussions.
In addition to the sourcing and management of the technology pieces being bolted together to create customized marketing automation solutions, I am also in charge with delivering coordinated and measurable marketing campaigns across multiple channels.
I eliminate the subjective opinions that have historically driven marketing strategies and replace them with data and technical analysis that clearly identify the ROI for all marketing initiatives.
User Experience & Growth Focused Designer
Freelance Contractor
As a freelancer, I help solve problems and accomplish company and organization goals by using the internet. I focus on growing direct to consumer + retail businesses through digital.
I help businesses leverage design to create usable and valuable customer experiences. I am extremely passionate about Usability, User Experience, User Interface Design, eCommerce and Conversion Rate Optimization.
Director of User Experience
Acumen Brands / Country Outfitter
While at Acumen Brands, I became an instrumental figure in growing Country Outfitter from a small-scale business to national prominence. In a matter of months, Country Outfitter’s Facebook fan base grew by 7 million. My work in design, user experience, social media, and online marketing catapulted a local brand to a nine-figure annual run rate and enabled the company to raise a $93 million round of venture capital.
My responsibilities included the following:
- Design team leader
- User experience design lead
- User advocate, leveraging user research methodologies and techniques to identify who our users are, and how to build products that meets their needs.
- Focus on creating compelling experiences that balance user intent, business needs, and site performance.
- Creation of user interface and user interaction design.
- Paper Prototyping, HTML/CSS Prototyping, Wireframing, Personas, Scenarios
- Usability Testing
- A/B & Multivariate Testing
Creative Director
Perks
While at Perks, I worked closely with the development team, graphic design team, and marketing department to deliver engaging content that meets the expectations of our customers.
My responsibilities included the following:
- Working with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
- Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques.
- Directing brainstorming meetings and creative sessions.
- Shaping brand standards and creating procedures to ensure all products are brand appropriate.
- Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines.
Interaction & Visual Designer
Microsoft (Pioneer Square Seattle)
While living in Seattle I was a part of a small Microsoft team that designed and developed Microsoft’s first Social Media Device, the Microsoft KIN.
I was one of only a few people on the team that created the interface, helped with the interactions on the device and also helped with the user experience. The Microsoft division that was responsible for the production of the KIN was the Premium Mobile Experiences (PMX) Division.
The Kin project was first known by the codename Project Pink, and began under direction of Microsoft executive J Allard. In order to gain a head start, Microsoft acquired Danger Incorporated, which built the Danger Hiptop/T-Mobile Sidekick, in 2008.
The project was managed by Roz Ho, a corporate vice president at Microsoft. Internally, the team used the slogan "Truly Madly Deeply Pink". While living in Seattle I was a part of a small skunkworks team that designed and developed Microsoft’s first Social Media Device, the Microsoft KIN.
My responsibilities included the following:
- Creation of User Interface Design Concepts
- User Interface Prototyping
- Develop Storyboards
- Wirefaming Scenarios
- Information Architecture
- Mobile Device Interaction
- User Centered Design
Interaction & Visual Designer
Teague (Seattle)
I designed products that created a positive user experience. My duties included analyzing consumer requirements and conducting market research to create or improve digital products and interfaces. I worked closely with industrial designers, engineers, and product managers to create prototypes and user interfaces for operating systems primarily for mobile devices.
- User Interface Design Concepts
- Flash User Interface Prototyping,
- Develop Storyboards
- Wirefaming Scenarios
- Information Architecture
- Mobile Device Interaction
- User Centered Design
Design
Prototyping & Wireframing
Analytics & Reporting
A/B Testing & User Testing
Ecommerce Platforms
Visual CMS
Backoffice Software
Solver
Visionary
Leader
Phone
Current Location
Contact me
If you want to get in touch or collaborate with me you can send me a message by filling out the form below. I'm pretty quick to respond.